Good content is nonnegotiable
Advertisers are attracted to your website only when the masses are attracted to it. If you do not have traffic you do not have advertisers. The first and the most important thing is good content on the blog which will appeal to a lot of people. So let your mind start working so that it comes up with something people would love to stop at. There are endless things you can have as the content of the website. But your content depends largely on your expertise. If you or your team is expert in one niche, that should be the base of your content. If you are multi-skilled, you can have multiple topics for content. You must be original and creative. There are many websites which redo things and they are not very successful. You will need to come up with your own idea.
Promote your blogAfter publishing your blog content, you cannot sit back and relax waiting for the traffic to pour in. You will need to make good use of social media sites to promote your blog. You can choose whether to go for no cost promotions or to invest some dollars. Remember that if your blog is unique, original and interesting, sooner or later it will become popular. Word of mouth is much more effective than any other tools of marketing. But making the best use of traditional marketing tools and word of mouth marketing can do wonders. Facebook is indeed the best medium to promote your blog. Create a Facebook page based on your blog site and if you can, invest some money in the promotion. You can also request your friends and family to share the link to your blog site on their Facebook accounts.
Get an “advertise here” bannerPlace an “advertise here” banner on your blog site so that the advertisers landing up on your site are aware that your site is open for advertisements. It is better you do not let free ads to be placed on the site as it may only attract the small brands seeking ways for free promotion. Too many free ads would mean too little income.
Blogging is not only becoming trendy, it has also become a source of revenue for hundreds of thousands of people. A good content and good promotion will ensure the success of your blog.